Scott’s Cheap Flights rebrands to Going for flight dealsLia Obrien January 24, 2023
Scott Keyes has been finding and sharing cheap flight deals since 2013 after he scored a mistake fare that made his friends envious: a scheduling error got him a roundtrip ticket from New York City to Milan for $130. What started as a hobby – and a service for friends and colleagues – has since grown to a business with more than 2 million subscribers and a team 65 people strong.
The name he first gave his newsletter — Scott’s Cheap Flights — now seems misleading and limiting, Keyes told SFGATE this week. The company’s new name, Going, and sleek branding to go with it, went live earlier this month. Keyes, the company’s founder and chief flight expert, says the changes encompass the company’s old mission (finding people cheap flights) with its goal of providing personalized flight deals as well as helpful travel guides.