NASH COUNTY, N.C., Feb. 27, 2023 /PRNewswire/ — This spring, Nash County North Carolina is getting a new solution to travel advertising targeted in the direction of 20-30+ yr olds and that generation’s obsession with actuality courting exhibits. Even though this technique may feel out of still left discipline, it is based in research and creativity.
The campaign’s aim is to link with singles within a 100-mile radius to generate overnight stays to the county as a vacation spot for leisure journey while highlighting a variety of areas through the county that make suitable dating areas.
“Digging into info on this viewers, analysis showed that additional solitary girls than solitary males were being coming to the spot,” explained Barbara Inexperienced, Nash County Tourism Director. “Even with the odds in their favor, a good deal of guys have been continue to getting trouble finding ‘the 1.’ From these info, a marketing campaign was born to assist stimulate the visitation of Millennials and Era X to the county for right away stays.”
Additional perception recognized that Nash County is property to the biggest craft beer incubator in the condition. That point by itself pulls in a younger demographic to test new beers each week.
The Nash County travel marketing campaign is called “I’m Even now Wanting.” It follows a male named Jim Environmentally friendly, who has been unlucky in really like. Jim is a frequent customer to the region, but has however to meet “the a single.” The marketing campaign will allow the viewers to meet up with Jim then, it asks the internet to enable find him a date. Just about every other week the marketing campaign will launch a online video of Jim’s newest date. Amongst dates, the marketing campaign will element terrible date video clips and stories submitted by the general public, relationship surveys, information on spots to take a day. Jim’s grandmother even tends to make an visual appearance looking at and reacting to enthusiast reviews. How will it transform out? Who will he choose? Tune in to obtain out at imstilllooking.com when the marketing campaign concludes mid-April.
Investigate Nash County, the travel and tourism department for Nash County, partnered with vacation promoting company Speculate Guides, Greensboro, NC, to create the floor-breaking campaign. The movies will be progressively unveiled on the Explore Nash County social media pages, and on the marketing campaign web-site imstilllooking.com.
Take a look at Nash County partnered with Koi Pond Brewing Business, at Rocky Mount Mills, to generate a tailor made “I am Even now Searching” beer focused to the marketing campaign. The beer capabilities an impression of Jim Environmentally friendly with the get in touch with to motion to enable locate him a day. A QR code on the can can take end users to the landing web page for the campaign at ImStillLooking.com. The beer will be launched to the public in March 2023.
The campaign films at this time produced can be seen at: www.imstilllooking.com
For further campaign content follow Check out Nash County on Fb at: www.facebook.com/Take a look at.Nash.County.
Photograph Credit rating: Major male of the marketing campaign, Jim Green, on the Tar River Trail. Image by Darrell Kanipe.
Nash County Vacation and Tourism Council oversees the County’s travel and tourism business office with extra assist delivered by way of the Nash County Tourism Advancement Authority (TDA). Council and TDA membership is derived from support of a variety of group and small business leaders from across the county and immediate area.
Source Examine Nash County